How It All Started



Our Brands + Inspiration

Minnesota Mall is the 1st brand developed by Fight For Something LLC. Started by Mitch Reaume at age 23, Fight For Something is a network of brands that exist to use business to build a better world. The world has seen the potential business has to wreak havoc... How much greater is the potential for it to do good?

While the inspiration has been the product of many experiences, the most significant was planted by his mother, Norma Jean Reaume and her fight with leukemia. By the time she found rest at age 52, Mitch had spent half of his life watching her fight, largely for her family. If there is one message that her life sent, it was this: Fight for things that matter.

Inspired by Norma, we're running with that message.